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40 Years of Serving Singapore – Hanwell Holdings

Hanwell Holdings’, Singapore’s largest household goods supplier celebrates 40th anniversary

Singapore, 16 October 2014 – Hanwell Holdings Limited celebrates its 40th year as Singapore’s leading provider of over 100 quality consumer products to homes all over this island nation.

This 100 percent home-grown brand started out as Provisions Suppliers Corporation in 1974 and the company became PSC Corporation Ltd in 2003. In 2012, they underwent another name change to become Hanwell Holdings Limited. This new name encompasses the expansion of the company and its commitment to providing more diverse and exciting ranges of consumer products and services.

Hanwell Holdings manufactures, distributes and markets these products under a stellar group of subsidiaries namely Tipex Pte Ltd, Topseller Pte Ltd and Fortune Food Manufacturing Pte Ltd.

“Since 1974, Hanwell Holdings has been catering quality consumer products and daily essential needs for families across the island at the best value. We’re constantly evolving and innovating and we look forward to continually serving the public for many years to come.” says Hannah Hong, Senior Group Marketing Manager of Hanwell Holdings Limited.


Founded in 1984, Tipex Pte Ltd is one of the major distributors of consumer tissue paper products in Singapore, which owns local leading tissue paper brand Beautex - a forerunner in the personal hygiene industry and Singapore’s No. 1 facial tissue brand.

In 2007, Beautex was featured in the Singapore Book of Records for being the first local paper brand to launch a complete range of three-ply premium paper products. Beautex also produces a wide range of tissue boxes, bathroom tissues, multipurpose towels, pocket tissues, personal care wipes and household care wipes.

Other house brands under Tipex include: Mood tissues, Hibis tissues, Comfy tissues and Parity toilet paper.
Established in 1977, Topseller Pte Ltd is a distributor of fast moving consumer products encompassing food and non-food items as well as shelf stable food (such as non-refrigerated milk) and chilled merchandise.
Popular food proprietary brands under its purview include: Royal Umbrella rice, Golden Peony rice, Gitangkim rice, Okome rice, Taj Ponni rice, Harmuni rice and oil, Golden Circle oil and Soyalite oil.
Recently, Golden Peony launched a new red rice variant in tandem with a new-look packaging.
In the non-food category they manage Promax and Singpo detergent and TP706 dishwashing liquid.
In addition, they also distribute agency brands such as: Pauls Milk, JA Premium Japanese Rice and a range of personal care products with brands such as Kao and Lion; and Glaxo Smith Kline products such as Panadol, Ribena, Eyemo.

Appearing on the Singapore scene in 1990, Fortune Food Manufacturing Pte Ltd specialises in the production of soya bean-based products such as tofu and tau kwa and was the first company in Singapore to introduce pasteurised soya milk, Sobe to local consumers in 1995.

With one of the strongest chilled product distribution networks in Singapore, Fortune Food’s lines are locally made and delivered daily to retail and foodservice outlets such as hypermarkets, supermarkets, minimarts, provision stores, wet markets, restaurants and institutions.
Both Sobe and Fortune tofu and noodles have recently gone through an exciting re-packaging exercise.

Other popular brands and products manufactured and distributed by Fortune Food include Sobe soya milk, Fortune tofu and noodles, Hosei Japanese udon and Sweet Spot desserts.

Other subsidiaries under Hanwell Holdings include iEcon, SOCMA Trading, Wellmart Management Services and Tat Seng Packaging.


As a company, Hanwell Holdings Limited is also a great advocate of giving back to Singapore and Singaporeans through meaningful CSR initiatives that help the needy.

On the 24th of August this year, they held the exciting and fun Hanwell Longest Rally to mark their 40th year, where they attempted and succeeded in breaking the Singapore Book of Records for the longest badminton shuttle rally. In tandem with this, they contributed over 9,250kg of their best-selling Royal Umbrella Rice to low income families living in the Cheng San-Seletar Division.

Fact Sheet:

What: Hanwell Holdings (formerly known as PSC Corporation)
Established: 1974
Subsidiaries: Tipex Pte Ltd, Topseller Pte Ltd, Fortune Food Manufacturing Pte Ltd
Notable brands: Royal Umbrella Rice, Golden Peony Rice, SOBE Soya Milk, Fortune tofu and noodles, Beautex tissues
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