Eye-catching colours aim to stand out on shelves
Singapore, 1 October 2014 – SOBE, a Singapore home-grown brand and the maker of the first pasteurised* soya milk, proudly unveils a new and trendy packaging with eye-catching colours!
Customers can now look out for a range of revitalised and vibrant hues denoting the different soya milk variants under SOBE – vibrant orange for Original, ocean blue for Trim and sunshine yellow for Unsweetened.
Available at supermarkets and stores such as Giant, Cold Storage, Prime GT, Sheng Siong and iEcon, each 1 litre packet retails at $2.00 - $2.30.
Highlights & Benefits
Made in Singapore, this rich, healthy and delicious beverage has been a household favourite with both the elderly and children since the 1990’s.
SOBE uses only premium non-GMO+ soya beans for 100% great tasting natural flavour which is also high in protein, naturally cholesterol free and does not contain any preservatives, artificial flavour and artificial colouring. All products are also Halal-certified.
Manufactured and distributed by:
Fortune Food Manufacturing Pte Ltd - a subsidiary of Hanwell Holdings Limited
*Pasteurisation: Process of heating a liquid to eliminate harmful micro-organisms, preserve its taste and extend its shelf-life.
+GMO: Genetically Modified Organisms are plants or animals that have been genetically engineered with DNA from bacteria, viruses or other plants and animals.
About Hanwell Holdings Limited
Hanwell Holdings Limited is a leading provider of consumer essentials with numerous subsidiaries under its umbrella. It manufactures, distributes and markets a diverse range of safe and quality consumer products. These include: Topseller, Tipex, Fortune Food Manufacturing, iEcon, SOCMA Trading, Wellmart Management Services and Tat Seng Packaging.
Placing customers’ needs and interest at the heart of its business, Hanwell constantly innovates to bring new and better products to the market. While keeping its focus on the consumer essentials business, the company has also leveraged its extensive resources and capabilities to undertake strategic investments in other business segments; primarily healthcare and property development.
Established as Provisions Suppliers Corporation in 1974, the company changed its name to PSC Corporation Ltd in 2003 and underwent a rebranding in 2012 to become Hanwell Holdings Limited.
Fortune Food Manufacturing Pte Ltd
Fortune Food Manufacturing (“Fortune Food”) is a wholly-owned subsidiary of Hanwell Holdings Limited. Specialising in the production of soya bean-based products such as tofu and tau kwa, Fortune Food is also the first to introduce pasteurised soya milk, SOBE to Singapore.
Popular brands and products manufactured and distributed by Fortune Food include SOBE soya milk, Fortune tofu and noodles, Hosei Japanese udon and Sweet Spot desserts.
With one of the strongest chilled distribution networks in Singapore, Fortune Food’s products are delivered fresh to retail and foodservice outlets such as hypermarkets, supermarkets, minimarts, provision stores, wet markets, restaurants and institutions.